East End Revitalisation Program


The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape.

The streets of our city play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax.

Endorsed at 30 April Council Meeting

The Council has endorsed the project, receiving the detailed cost estimate and staging plan, and noting the continued stakeholder engagement. The project is proposed to be staged over three financial years until 2022, with works set to commence in February 2020, subject to Council budget approval. The City will now complete its detailed design and continue to liaise with stakeholders throughout the East End.

The full Council report with more details can be found on the City’s website: 30 April Council Meeting

Ongoing Stakeholder Engagement

Following the East End Revitalisation Program: 2018 Masterplan being endorsed in May 2018, the City developed a Stakeholder Engagement Plan to allow feedback to be sought and considered prior to the commencement of detailed design. This plan also sets out the community engagement strategy for the implementation phase of the project. The City recognises the importance of ongoing marketing, media and monitoring to ensure that all users are aware and understand how the changes will affect them, this being particularly important within the Hay Street Pedestrian Priority Zone.

Consultation occurred in August 2018 via a range of activities, including:

  • Community Information Sessions at the City of Perth Library and on-site at the Hay Street Pedestrian Priority Zone
  • Online survey (via engage.perth.wa.gov.au)
  • Social media advertising, including LinkedIn, Twitter and YouTube
  • Footpath decal advertising
  • Mailout to all ratepayers and tenants within the masterplan area
  • Email to all key stakeholders
  • Program advertising postcards

The survey results clearly identified a need and wish by the community for the East End Revitalisation to proceed, and a high level of support for a key feature of the program, the Hay Street Pedestrian Priority Zone. A full breakdown of the community consultation can be found in the document library.

Look out for the following tactics to keep updated with the East End Revitalisation Program:

  • Engage Perth project updates
  • Project mailouts
  • Ongoing social media and marketing
  • Construction hoarding imagery, including imagery, commentary, key dates and timing
  • Project signboards, including imagery, commentary, key dates and timing
  • Opening day event
  • Banners and signage advertising the change in conditions

Background

Originally known as the Hay Street East Masterplan, this project was initially approved by the City of Perth Council in 2014.

Key elements of the Masterplan included:

  • Increasing quality of the street network by continuing two-way traffic movement along Hay Street to Victoria Avenue
  • Wide footpaths to enhance the pedestrian environment and allow for a variety of activities to take place such as outdoor dining
  • Introduction of an integrated cycling route
  • High quality street furniture including new benches, bicycle parking, water fountains and enhanced lighting
  • Additional tree planting to help reduce the Urban Heat Island Effect, making the street cooler in summer and creating a pleasant place to meet and socialise.

In 2014, initial work was completed in Hay Street between Barrack and Pier Streets to complement the new City of Perth Library and the Cathedral Square precinct.

East End Revitalisation Program

In May 2018, the Council endorsed the East End Revitalisation Program: 2018 Masterplan.

Key features of the 2018 Masterplan include:

  • A Pedestrian Priority Zone (PPZ) along Hay Street, between and including the Pier and Irwin Street intersections
  • Two-way street conversion of Hay Street between Pier Street to Victoria Avenue
  • Two-way street conversion of Irwin Street, south of Hay Street
  • Creation of social spaces for respite and relaxation
  • Creation of event spaces and associated infrastructure
  • Current on-street parking numbers maintained
  • Widened footpaths at key locations
  • Tree pits that capture rain water
  • Increase tree diversity and canopy cover in line with the City of Perth's Urban Forest Plan
  • New lighting, CCTV and associated infrastructure
  • Additional wayfinding signage
  • Cultural heritage interpretation
  • Additional WiFi availability
  • Public art work

Hay Street Pedestrian Priority Zone (PPZ)

Streets make up the majority of public space in our city. Streets play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax.

The Hay Street PPZ will change the character of the street, providing more space and amenity for pedestrians, and less space for vehicles.

See the document library and FAQ's for more information on the Hay Street PPZ.



The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape.

The streets of our city play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax.

Endorsed at 30 April Council Meeting

The Council has endorsed the project, receiving the detailed cost estimate and staging plan, and noting the continued stakeholder engagement. The project is proposed to be staged over three financial years until 2022, with works set to commence in February 2020, subject to Council budget approval. The City will now complete its detailed design and continue to liaise with stakeholders throughout the East End.

The full Council report with more details can be found on the City’s website: 30 April Council Meeting

Ongoing Stakeholder Engagement

Following the East End Revitalisation Program: 2018 Masterplan being endorsed in May 2018, the City developed a Stakeholder Engagement Plan to allow feedback to be sought and considered prior to the commencement of detailed design. This plan also sets out the community engagement strategy for the implementation phase of the project. The City recognises the importance of ongoing marketing, media and monitoring to ensure that all users are aware and understand how the changes will affect them, this being particularly important within the Hay Street Pedestrian Priority Zone.

Consultation occurred in August 2018 via a range of activities, including:

  • Community Information Sessions at the City of Perth Library and on-site at the Hay Street Pedestrian Priority Zone
  • Online survey (via engage.perth.wa.gov.au)
  • Social media advertising, including LinkedIn, Twitter and YouTube
  • Footpath decal advertising
  • Mailout to all ratepayers and tenants within the masterplan area
  • Email to all key stakeholders
  • Program advertising postcards

The survey results clearly identified a need and wish by the community for the East End Revitalisation to proceed, and a high level of support for a key feature of the program, the Hay Street Pedestrian Priority Zone. A full breakdown of the community consultation can be found in the document library.

Look out for the following tactics to keep updated with the East End Revitalisation Program:

  • Engage Perth project updates
  • Project mailouts
  • Ongoing social media and marketing
  • Construction hoarding imagery, including imagery, commentary, key dates and timing
  • Project signboards, including imagery, commentary, key dates and timing
  • Opening day event
  • Banners and signage advertising the change in conditions

Background

Originally known as the Hay Street East Masterplan, this project was initially approved by the City of Perth Council in 2014.

Key elements of the Masterplan included:

  • Increasing quality of the street network by continuing two-way traffic movement along Hay Street to Victoria Avenue
  • Wide footpaths to enhance the pedestrian environment and allow for a variety of activities to take place such as outdoor dining
  • Introduction of an integrated cycling route
  • High quality street furniture including new benches, bicycle parking, water fountains and enhanced lighting
  • Additional tree planting to help reduce the Urban Heat Island Effect, making the street cooler in summer and creating a pleasant place to meet and socialise.

In 2014, initial work was completed in Hay Street between Barrack and Pier Streets to complement the new City of Perth Library and the Cathedral Square precinct.

East End Revitalisation Program

In May 2018, the Council endorsed the East End Revitalisation Program: 2018 Masterplan.

Key features of the 2018 Masterplan include:

  • A Pedestrian Priority Zone (PPZ) along Hay Street, between and including the Pier and Irwin Street intersections
  • Two-way street conversion of Hay Street between Pier Street to Victoria Avenue
  • Two-way street conversion of Irwin Street, south of Hay Street
  • Creation of social spaces for respite and relaxation
  • Creation of event spaces and associated infrastructure
  • Current on-street parking numbers maintained
  • Widened footpaths at key locations
  • Tree pits that capture rain water
  • Increase tree diversity and canopy cover in line with the City of Perth's Urban Forest Plan
  • New lighting, CCTV and associated infrastructure
  • Additional wayfinding signage
  • Cultural heritage interpretation
  • Additional WiFi availability
  • Public art work

Hay Street Pedestrian Priority Zone (PPZ)

Streets make up the majority of public space in our city. Streets play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax.

The Hay Street PPZ will change the character of the street, providing more space and amenity for pedestrians, and less space for vehicles.

See the document library and FAQ's for more information on the Hay Street PPZ.