What have others been doing in the East End?

Other initiatives and developments have been completed or are underway in the East End, highlighting the commitment to the area:

- Cathedral Precinct - 2015

- Westin Hotel - 2018

- QT Hotel - 2018

- Kings Hotel upgrade - pending

- St Andrews Church development - pending

- Anzac House development - underway

- Student accommodation - pending

- Historic Heart murals, temporary planter boxes, small museum app, architecture walks - 2017

- Activate Perth Activated Art Walk - 2018

The Hay Street East Masterplan was adopted in 2014. Why has it taken so long to get to this stage?

Hay Street (Barrack Street to Pier Street) was completed in 2015, coinciding with the opening of the City of Perth Library. It is now an inviting street environment, with significantly improved aesthetics. Lack of operational resources following the first stage of construction meant the City was unable to proceed with the original timeline. The City is now reviewing the 2014 adopted Masterplan for Hay Street and expanding the enhancement project to Pier Street and Irwin Street.

Why is Irwin Street North being upgraded this year?

Whilst Irwin Street North (Hay St to Murray St) is part of the East End Revitalisation area and this consultation. The City is upgrading Irwin Street North to coincide with the opening of the Westin Hotel in March 2018

Why is the Hay Street East Masterplan now part of the East End Revitalisation?

The Hay Street East Masterplan was initially approved by the City of Perth council in 2014. The streetscape enhancement of Hay Street (Barrack Street to Pier Street) was completed in 2015, coinciding with the opening of the City of Perth Library. In the past 3 years the area has undergone significant change, therefore the City is reviewing the original masterplan and broadening the project to include the wider East End area, specifically the streetscape enhancements of Pier Street and Irwin Street South.

What is a pedestrian priority zone?

Streets make up the majority of public space in our city. Streets play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax. A Pedestrian Priority Zone will change the character of the street, providing more space and amenity for pedestrians, and less space for vehicles. Key features of the pedestrian priority zone are:

- Low speed traffic environment

- Wide pedestrian footpaths

- Horizontal deflection within the road carriageway

- Street furniture and street trees to help delineate the carriageway

- Paving across the carriageway

- Wide designated pedestrian crossings in key areas for the visually impaired

- Greater opportunity for outdoor dining, encouraging activation within the street

- Upgrade lighting, including catenary lighting over intersections to support human scale and slow traffic

Is the Hay Street Pedestrian Priority Zone a shared space?

The United Kingdom Department of Transport Local Transport Note 1/11 (LTN) defines a shared space/pedestrian priority zone as: 

“A street or place designed to improve pedestrian movement and comfort by reducing the dominance of motor vehicles and enabling all users to share the space rather than follow the clearly defined rules implied by more conventional designs.”

Throughout the world the definition of Shared Space has led some designers to believe that the street should be a single space that is shared. LTN suggests a more accurate definition of this would be a level surface (without kerbs) from building to building. In some cases there are level surface schemes that suit the street, e.g Exhibition Road, London, however in many others it does not. Shared space cannot be a ‘one size fits all’ concept as every city street has unique characteristics and has its own set of functional requirements.

The Hay Street Pedestrian Priority Zone will be a hybrid design responding to its unique context. The design aims to address known flaws with shared space schemes, particularly around developing an inclusive space for all users; people with disabilities and the elderly. For these reasons the new street design will be known as a Pedestrian Priority Zone, removing the preconceptions around shared space schemes.

Why pedestrian priority

The street already shows signs of a potential pedestrian priority space. Pedestrians frequently cross the road at intersections, without waiting for traffic signals, and cross mid block regularly.

Increased pedestrian activity is also envisaged along Hay Street due to its large scale surrounding developments in the private realm, including Westin Hotel, Kings Hotel and Pier Street Student accommodation (see Figure 5), and its link to the Optus Stadium.

Main Roads Western Australian (MRWA) has strategically set out the goal of providing a safe, reliable and sustainable road-based transport system within ‘Keeping WA Moving’ (MRWA 2016). As part of this and in recognition of improving community amenity, shared space concepts are being investigated.   

In 2017 the MRWA engaged the Australian Road Research Board (ARRB) to undertake a feasibility study and apply a pedestrian priority concept to an intersection in Perth. In consultation with the City of Perth, ARRB and MRWA selected the Hay Street and Irwin Street intersection. 

It is also noted that Hay Street, including the intersection with Irwin Street, is located within a pedestrian priority zone within the City’s Transport Strategy (City of Perth 2016).


Why do we need a Masterplan for Hay, Irwin and Pier Street

The existing streetscape layout was constructed in the late 1990s as part of the State Government’s Perth City for People & Central Perth Access Plan.  The demand for various uses has gradually changed over time, some of which has been triggered by recent development and investment, prompting a need to revisit these streets. In 2014 Council approved the Masterplan for Hay Street, Barrack Street to Victoria Avenue. 

The East End Revitalisation Project aims to enhance the environment, character and quality of the precinct through revitalisation of the streetscape in Hay, Pier and Irwin Streets. Hay Street is a key east-west avenue that links the CBD to East Perth with its ultimate connection to the river as part of the Riverbank Development.

Streets make up the majority of public space in our city. Streets play an important role as arteries to get around, as destinations, as well as offering the opportunity to socialise, conduct business, dine or sit and relax. 


What does the East End Revitalisation aim to achieve and how has it been prepared?

The Masterplan is a high level plan, incorporating key strategic considerations, intended to guide the staged enhancement of streets in the East End of the city. The Plan aims to create great streets; streets that are comfortable, safe and tree lined with plenty of invitations to stay.

The 2018 Masterplan has been informed by a detailed revision of the 2014 Hay Street Masterplan, key strategic documents, site analysis, community engagement. pedestrian metrics, detailed traffic modelling, and consultation and coordination with agencies such Main Roads WA (MRWA). 

The Plan carefully considers the needs of different uses and functions such as parking, outdoor dining, street trees, vehicle and bus movements. As some of these uses compete with others, the Plan aims to provide a balance; for example, more space can be provided for pedestrians and street activity without comprising other functions.



What is the first stage of implementation?

The first stage of the East End Revitalisation will be the upgrade street lighting, CCTV and WiFi on Hay Street from Barrack to Pier Street and Murray Street from Barrack to Irwin Street. This is programmed to begin at the beginning of 2019.

What projects or activities have the City undertaken within the East End?

The City has already completed a large number of projects within the East End to support activation:

- Two-way conversion of Murray Street (Barrack to Pier Street) and integrated cycle route - 2014

- Two-way conversion Hay Street (Barrack to Pier Street) and streetscape enhancement - 2015

- Minor Urban Interventions program - Murray Street Bird Cages and Hay Street Outdoor Dining - 2015

- City of Perth Library - 2016

- Lighting enhancement project upgrades - 2017

- Laneway upgrade - McLean Lane - 2017

- Urban Forest tree planting - Hay Street - 2017

- East End Business Improvement Model - ongoing

What are the art opportunities within the East End Revitalisation

The City has established a working group to identify opportunities for the integration of permanent and/or temporary works of public art in the East End area.  This group consists of members of the City’s Arts, Culture and Heritage, Coordination and Design, and Economic Development teams, along with external arts industry representatives. The rich history and heritage value of the area is a primary consideration for the group, and will inform the development of projects. Further community consultation relating to the development and commissioning of works in the area will be conducted where appropriate.  


What is the East End Business Improvement Model?

The City is currently undertaking a three-year targeted East End Improvement Model program within an area bordered by Barrack, Murray, Pier and Hay Streets.  The aim of the program is to assist in addressing a number of identified dilapidation issues, and to leverage the benefit of the City’s $1.5 million upgrade to McLean Lane.  This also includes targeting the City’s suite of small business, business improvement and heritage grants products plus a specific East End Improvement Model Grant to assist in improving the capacity of businesses to attract activity and to enhance the target area for a community benefit