East End Revitalisation Program

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The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape in Hay, Pier and Irwin Streets. The program will support the creation of great streets; streets that are comfortable, safe and tree lined with plenty of invitations to stay.

Explore Pier Street here

Hay Street Launch - Visit Perth

Construction is underway

Construction works on the much-anticipated East End Revitalisation program commenced on 8th June 2020, please see the Road Closures library for up to date information regarding road closures and detours in place. The City of Perth is continuing to work hard to support local businesses in the area, please come to the East End and help us support them.

Current Road Closures and Detours

Road Closures - 3 May - 11 June

Check out the News Feed at the bottom of the page for up to date information.

DO YOU WANT TO KNOW MORE? Visit the Engage Perth Document Library.


The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape in Hay, Pier and Irwin Streets. The program will support the creation of great streets; streets that are comfortable, safe and tree lined with plenty of invitations to stay.

Explore Pier Street here

Hay Street Launch - Visit Perth

Construction is underway

Construction works on the much-anticipated East End Revitalisation program commenced on 8th June 2020, please see the Road Closures library for up to date information regarding road closures and detours in place. The City of Perth is continuing to work hard to support local businesses in the area, please come to the East End and help us support them.

Current Road Closures and Detours

Road Closures - 3 May - 11 June

Check out the News Feed at the bottom of the page for up to date information.

DO YOU WANT TO KNOW MORE? Visit the Engage Perth Document Library.


  • Construction of the first pedestrian priority precinct in WA begins

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    Construction on Western Australia’s first pedestrian priority precinct has commenced on Hay Street in the east end of Perth's CBD.

    As part of the City of Perth’s East End Revitalisation Program, key features of the precinct include reducing speed limits for vehicles to 20km/h, wider footpaths, upgraded LED lighting and a greater opportunity for outdoor dining to encourage people to stay longer.

    “With alfresco dining, new street trees and attractive street furniture, visitors, residents and workers will be encouraged to dwell, eat and shop in the area,” City of Perth Chair Commissioner Andrew Hammond said.

    Aiming to change the character of the street, the Hay Street pedestrian priority is a unique and innovative collaborative project between the City of Perth and Main Roads.

    Both organisations have worked together to orchestrate the pedestrian priority design, providing more space, safety and amenity for people of all abilities without compromising the functionality of the street.

    Street furniture and street trees will be installed to help delineate the carriageway and there will be wide designated pedestrian crossings in key areas for the visually impaired.

    “The program will support the creation of great streets; streets that are comfortable, safe and tree-lined with plenty of reasons to stay,” Chair Commissioner Hammond said.

    “The design will ensure an inclusive space for all users, making sure the area is as accessible as possible for people with and without disability.”

    Main Roads Director of Congestion and Movement Strategy Mehdi Langroudi said he was happy to see a contemporary urban design of the highest quality adopted by City of Perth to ensure delivery of an exciting public space where pedestrians were prioritised.

    “At Main Roads, we care about improving the road environment and will continue to support good urban designs which balance the needs of all road users,” Mr Langroudi said.

    Once completed, it is expected that a total of 91 trees, both native and exotic, will be planted along the street and in planter boxes as part of the City’s Urban Forest Plan.

    The canopy cover will mitigate the urban heat island effect, while stormwater retention and water harvesting tree pits will work to create a sustainable environment in the area.

    Overall, the East End Revitalisation Program aims to improve the environment, character and permeability of Hay, Pier and Irwin Streets ensuring they are great, accessible and safe places for the community to be.

    To encourage visitors and to support local businesses impacted during construction, the City of Perth has developed a business continuity guide and a voucher scheme for the East End.

    Patrons are encouraged to visit Hay and Pier Streets and keep an eye out for City of Perth staff handing out $10 vouchers to spend at selected businesses in the area.

    Additional voucher scheme businesses are listed below:
    Bean Sprout
    The Godfather Barber Shop
    WooJeong Restaurant
    Croissant Express
    Smashup
    Cal’s Camera Repairs
    Retro Bar
    Stuzzico Pizza
    Craven’s Pharmacy
    OMG Coffee

    For more information about the East End Revitalisation Project visit Engage Perth.

    Issued by: Brooke Hunter, Strategic Communications Advisor, 0448 610 834 and 08 9461 3425 (includes after hours) brooke.hunter@cityofperth.wa.gov.au

    The City of Perth acknowledges the Whadjuk Nyoongar people as the Traditional Owners of the lands and waters where Perth city is situated today, and pay our respect to Elders past and present.
  • Construction has begun

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    9 June 2020


    East End Revitalisation construction works begin

    Construction works on the much-anticipated East End Revitalisation program have started this week, with the City of Perth working hard to support local businesses in the area.

    The East End Revitalisation Program aims to improve the environment, character and quality of the East End precinct through revitalisation of the streetscape in Hay, Pier and Irwin Streets.

    Construction will also focus on the development of a Pedestrian Priority Zone (PPZ) on Hay Street, extending between the Pier and Irwin Street intersections - the first 20km/h PPZ in Western Australia.

    With alfresco dining, new street trees and attractive street furniture, visitors, residents and workers will be encouraged to dwell, eat and shop in the area.

    “The program will support the creation of great streets; streets that are comfortable, safe and tree-lined with plenty of reasons to stay,” City of Perth Chair Commissioner Andrew Hammond said.

    “Key features of the precinct include wider footpaths, upgraded lighting and a greater opportunity for outdoor dining to encourage people to stay longer and activate the area which will support businesses in their recovery from this crisis.”

    Construction staging will be flexible, with disruptive works being brought forward where possible before social distancing restrictions are fully lifted, as well as scheduling works to avoid the morning coffee or lunch rush.

    To encourage visitors and to support local businesses impacted, the City of Perth has developed a business continuity guide and a voucher scheme for the East End.

    Patrons are encouraged to visit Hay Street between Irwin and Victoria Streets and keep an eye out for City of Perth staff handing out $10 vouchers to spend at selected businesses in the area.

    “The voucher scheme aims to support local businesses in the area and encourage visitation and spend in the precinct, providing patrons with a great experience that will hopefully encourage them to return,” Chair Commissioner Andrew Hammond said.

    Participating businesses are listed below:

    • East Café & Bistro
    • Spring Café
    • Perfect Photos
    • Z Sushi
    • Bench Espresso
    • Cucina on Hay
    • Cocoa and Rose
    • Court Newsagency
    • Offshoot


    From 9 to 13 June, the City of Perth will also light up Council House with the letters #EER, signifying the start of construction for the East End Revitalisation and encouraging people to explore the development.

    For more information about the East End Revitalisation Project visit https://engage.perth.wa.gov.au/east-end-revitalisation

    Issued by: Brooke Hunter, Strategic Communications Advisor, 0448 610 834 and 08 9461 3425 (includes after hours) brooke.hunter@cityofperth.wa.gov.au


    EAST END REVITALISATION PROJECT HIGHLIGHTS:

    • Increasing quality of the street network by continuing two way traffic movement along Hay Street to Victoria Avenue
    • Kaal Yimniny – a new public space
    • Hay Street Pedestrian Priority Zone – 20km/h speed limit, with pedestrians having right of way over vehicles
    • Wide footpaths to enhance the pedestrian environment
    • Outdoor dining
    • Introduction of an integrated cycling route
    • High-quality street furniture
    • Additional tree planting to help reduce the Urban Heat Island Effect.
  • Business Continuity Package

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    The City has developed a business continuity package which includes a 'Quick Guide to Business Continuity' and a Voucher Scheme which will be used to encourage the public to visit businesses in the East End. The City will shortly be engaging with businesses once we return to work. The Business Continuity Guide can be found in the Document Library.

  • Kaal Yimniny

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    New Public Space gets a Whadjuk Nyoongar name - Kaal Yimniny

    On 28 April 2020, City of Perth Commissioners endorsed the Whadjuk Nyoongar name Kaal yimniny meaning ‘fire here’ for a new public space in the City’s east end. Kaal yimniny refers to the area historically being used for fires, with the new space due to include overhead lighting, outdoor dining seating, raised planters and endemic planting.

    The creation of a new public space on the corner of Hay and Pier Streets offered a unique opportunity to give the space a Whadjuk Nyoongar name and continue to acknowledge, recognise and engage with the traditional owners of city lands - the Whadjuk Nyoongar people.

    The proposed name for the new public space has been selected by the City’s Elders Advisory Group, supported by South West Aboriginal Land and Sea Council and confirmed by the Noongar Language Centre. The City is pleased to confirm that this new place name has now also been formally supported by Landgate and will appear on City wayfinding signage, maps and in ongoing promotional material.

    For more information, please visit the Document Library

  • Historic Heart Planter Relocation

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    The City has been working closely with Historic Heart to relocate the Historic Heart planter boxes currently found on Pier and Hay Streets to their new home on Murray Street. The planters will be moved by Respoke (designers and manufacturers) in May 2020 in preparation for the commencement of construction works.

    For more information on Historic Heart please visit https://historicheart.com/

  • Georgiou Construction is the chosen Contractor

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    Following a thorough tender process the City has awarded the construction of the East End Revitalisation to Georgiou Group. The City will provide a detailed review of programming to accelerate construction during this very difficult period. Construction is currently scheduled to commence in June 2020. More news and details will be released shortly.

    For more information click here: https://www.perth.wa.gov.au/news-and-updates/all-news/east-end-revitalisation-construction-acclerated

  • New public artwork - Cygna

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    A modernist interpretation of Perth’s graceful black swan and the winding Swan River is set to become an iconic feature of the City’s east end. Standing on the corner of Hay and Pier Streets as a visual draw card, Dr Jon Tarry’s concept Cygna (The Swan) will develop notions of cultural mapping, rivers and flight paths of birds.

    Dr Tarry's interpretation of the artwork is of black swans articulating their necks with agility which, like the river, emerges as sculptural loop suggesting a connection down Pier and Hay Streets to the river.

    For more information, please visit the Document Library.

Page last updated: 01 July 2021, 10:51