Proposed Project Objectives & KPIs - Discussion and Comment

Proposed project objectives and KPIs for your comment, ahead of next meeting on 1 July. PROJECT OBJECTIVES: Create opportunities for enhanced awareness and recognition of Perth locally, interstate and internationally Grow confidence in Perth's economy, social conditions and its environment Articulate Perth’s deepest distinctions that's single-minded, emotive and differentiated Empower stakeholder organisations/industries to proudly and consistently promote their capital city Identify actions to inform development of a change agenda to actualise the brand; commitments to the introduction and evolution of social, cultural, economic policies and programs to live our city's brand ambition MEASURES OF SUCCESS: DESCRIPTION POTENTIAL METRIC CURRENT BASELINE BY WHEN Leisure visitation and yield Quarterly National Visitor Survey Economic contribution of international education in WA StudyPerth Report Economic contribution of business events in WA Business Events Perth Report Community pride and advocacy Net Promoter Score Quality and cost of living Mercer Survey Consultation has concluded
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